Have
you wondered what the Duaba Serwa’s , Christie Browns and Joyce Ababio’s of our
time have in common? Ask any random person on the street about fashion brands
making waves in Ghana and Africa and very few names will run through peoples
mind.
Over
time, it’s the same names and brands that have dominated the industry. Each
year new and emerging designers are known, heard and seen but many of them are
unable to live up to expectations due to several factors thus disappear into
thin air within a short while.
Its
no doubt the fashion industry in Ghana has become a vibrant one with many young
ones starting their own fashion line be it for the passion or for the fun of it.
But the concern is how do you start your fashion business and sustain it as
well as stay relevant and be top of mind in this mass fashion world.
The
business of fashion is a big world and can be very hard to control. You need to
step up your game to be able to gain the much needed attention and be the preferred
brand choice by stylists, celebrities, editors, buyers and clients etc.
Here
are 4 helpful tips to guide your fashion brand
Always
have something new to offer
To
stay relevant means you ought to always come up with new and innovative designs
to dazzle your clients and fashion enthusiast. Being an established designer
does not say it all. You need to constantly launch new collections that will
grab the attention of many. Understand the industry you are in and work towards
bringing up new ideas.
Be
dynamic (Change with trends)
Fashion
thrives on trends. Fashion is dynamic. It’s an ever changing world. You should
not be comfortable with your world and your sense of style. Make it a point to
learn from others and adapt to other new trends.
Be
Socially and Ethically Fashionable
Fashion
does not operate in a vacuum. Considering how important clothing is to the
society at large, a fashion designer will remain important to the society if he
or she is committed to making sustainable products that impacts social lives,
improves the environment and supports the communities they operate in.
Be
ready for business
As
I mentioned earlier, the business of fashion is a big world and you have to first
know your product and create a brand identity that will help you stand out among
many others. My earlier article on Creating a fashion brand identity will guide
you on how to create a fashion identity that will set you apart from a million
others. Don’t try doing everything by yourself. Request for extra hands when the need
arise to grow and expand your fashion business.
Faith Senam
Ocloo
CEO
E’April Public Relations
Follow on twitter @eaprilPR and @faithsenam
Photocredit: A collage of others work
