It is often said that when
it comes to hair, all women can relate. From the kinky to the perm and
agonizing over how to wear it, long or short, colored or black, straight or
curls, there is always a constant battle. The struggle even deepens in the
search for the right product to keep your hair in its natural state and still
have the feel and texture that you want.
On our own individual hair
journey, we are often in search of organic beauty products that have natural
ingredients blended with benefits that our hair needs above all one that is “made
with love”.
Carol’s Daughter is made
with love by Lisa Price who was encouraged by her mother Carol to begin making
hair and body products from home. It all
started in her Brooklyn kitchen in 1993 where she began creating these products
and selling them in the local markets and at festivals.
After successfully selling
off her homemade recipes at various places in New York and receiving positive
feedback because it worked for her family and friends, Lisa transformed the
natural haircare world making major moves out of the kitchen which began with
directly selling the products to customers in its own boutique and later through
her newly launched website.
One of the major moves
Carol’s Daughter made in 2014 was to joining the L’Oreal family; the world’s
largest cosmetics company with high profile brands to its name.
With February being the
month of love, Carol’s Daughter a pioneer of the Natural Hair Renaissance born
in Brooklyn, made with love is now in Africa, Ghana making history by being the
first country in West Africa to officially launch its two new collections: Hair
Milk and Black Vanilla.
Built on values relatable to
the African Woman, Carol’s Daughter shares an inspirational story of a Mother
and Daughter’s love and beautiful relationship; an aspirational woman; an
entrepreneurship story, a celebration of love and heritage; following your
passion, women supporting women and success.
At the tea and conversations
event held with fellow beauty and fashion bloggers and influencers at the
Luxury Living in Accra, Carol’s Daughter was officially introduced with sample
testing.
Category Brand Manager at
L’Oreal, Adeline Esi Asante-Antwi, introduced the newly launched products while
sharing the journey of Carol’s Daughter from her founder’s kitchen in Brooklyn
to Accra Ghana. On why L’Oreal decided to include Carol’s Daughter to its
product, she explained that “Carol’s Daughter satisfies an ethnic community of
women looking to have quality and organic beauty products for their hair need
as that is what this brand serves” She added that Carol’s Daughter was able to
meet the standards in terms of the quality.
Carol’s Daughter’s ingredients
are carefully selected and cautiously tested by experts with a strict formula
charter to ensure that it is rich in texture and delivers on its brand promise.
Excitingly these products have no sulfate, no parabens, no mineral oil and no
artificial colors.
The products launched for
the Ghanaian market are the Hair Milk and Black Vanilla. The Hair Milk is made
up of blended Agave Nectar, Cocoa, Shea and Sweet Almond Oil which adds deep
moisture texture for all curl types.
And the Black Vanilla is a
mix of blended Vanilla, Sweet Clover extract, Aloe Leaf Juice and Shea butter
all of which together softens and revives dry and brittle hair.
For all textures, all types and
all your beauty needs, there is certainly a Carol’s Daughter for you.
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| Lisa Price |
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| Carol & Lisa |
This post was originally published in the Business and Financial Times Newspaper 16/2/2018
Faith Senam Ocloo
Fashion Public Relations
Fashion I Beauty I Lifestyle I Arts
