Friday, 11 September 2015

Client Announcement: Totally Ethnik; A Truly Ethnic and Luxury Fashion Brand

We are excited to announce Totally Ethnik as our newest client to join E'April Public Relations clientele list.

Totally Ethnik is a luxurious lifestyle fashion brand established in 2012 by Marie Kipre, who is also the Creative Director for the fashion brand. We fell in love with their designs and we are glad to be their official PR Agency. We are sure you will love it too after seeing them below.

The brand has launched 5 collections so far namely:






Totally Ethnik was at the 2014 Glitz Africa Fashion Show, Africa International Fashion Week in Lagos, Salon Boucle d’Ebene’ in Paris and then was also at the recent Mercedes Benz African Fashion Festival in Accra.

We welcome the brand to E’April Public Relations team and as our mantra says we will give them “An exposure that lives on forever”.

Kindly follow their social media pages below to keep updated with their upcoming collections.

Also, you can email us at or call at +233 272686959 if you need any of these outfits for yourself.

Totally Ethnik - Birds of Paradise
Totally Ethnik - Birds of Paradise
Totally Ethnik - Birds of Paradise
Totally Ethnik -Metropolis

Totally Ethnik - Metropolis

Totally Ethnik - VIDA

Totally Ethnik - VIDA

Totally Ethnik - FELINE

Totally Ethnik -FELINE

Follow Totally Ethnik:Facebook: Totally Ethnik
Instagram: Totally.Ethnik
Twitter: Totally Ethnik

Sunday, 6 September 2015

The Season of Beauty Pageants is here again

The argument about the credibility and relevance of beauty pageants to young ladies and the society would not end today or anytime soon.

For many aspirants, they want to participate in such competitions to be able to make an impact they believe they can only achieve by being beauty queens. For others, it is the best and easiest platform to become famous and gain quick attention.

Beauty pageants are public entertainment processes of selecting young girls in an elaborate, colorful and sometimes competitive manner. It is traditionally focused on judging and ranking the physical attributes of the contestants, personality, intelligence, talent, and answering judges' questions satisfactorily.

With just four (4) months to end the year, we are being bombarded with so much beauty pageant events such that it has become really difficult to keep track of them. Especially with the ones that engage in the reality show spanning over a period of time.

Amazingly, Miss Universe Ghana crowned their 2015 queen recently at a private ceremony at the Alisa Hotel for which many critics have accused the organizers for being discreet about the whole process.
Also, Ghana's Most Beautiful 2015 is currently showing on TV3 on Sundays at 8:30pm.

Organisers of Miss Malaika have also selected their contestants and the show has started airing on GhOne TV at 8:00pm every Sunday. Interestingly, Miss Malaika and Ghana’s Most beautiful showing time overlaps each other thus leaving viewers to choose which one to watch.

The nation’s oldest beauty pageant, Miss Ghana, has also joined the race. Although the pageant was called off last year due to controversies that surrounded the crowning of the previous queen, the organisers have bounced back this year with full vim and vigor with the whole audition and selection process across the regions. We are yet to know which television channel we should look out for Miss Ghana 2015.

As we look forward to witnessing the beauty queens from all four pageants, the question still remains: ‘How relevant are beauty pageants and do they truly affect our lives and our communities as they are portrayed?’ Or is it just another season of beauty pageants?

We would be following and hope this year’s events would be without controversies.

Best of luck to all the beauty queens, and I hope they will use their crown to effect change in our communities as purported by the organizers and aspirants.

Faith Senam Ocloo
Fashion Public Relations Manager
Fashion I Beauty I Lifestyle I Arts
Follow me on twitter @faithsenam