It has become
arguably relevant to truly understand your brand before creating a brand
identity. As the fashion market place grows bigger, it’s becoming harder to set
your brand apart and remain memorable to buyers, stylists, editors and
customers.
Creating a fashion brand identity will help you plan your way through to the top of your game and make you stand out from your competitors. African prints are in vogue; almost everyone is using prints to design. The question is how different is yours from the others? Why will someone choose your product above any other? In order to achieve this, you need to start working on creating a brand identity for your business. The following points could be helpful.
Create a New
Category
First, take the
initiative to do something new. Many a times, people are too afraid to start
something new. The thought of it failing, being rejected or ignored stifles
their thoughts to get that new idea pumped out. Successful entrepreneurs take
risk. The best way to creating a fashion brand identity is to create a new
category. Bring out a new idea. This means research. Do your homework well to
know what your competitors are doing and what they are not doing and what your
target market needs and design products that will fit in.
Understand
your Brand Image
Creating a
fashion brand identity requires that you understand the kind of image or
reputation you want for your brand. This way you are assured of creating the
right impression on the minds of people who come into contact with you and your
brand. Knowing what you put out there helps you to control your brand and how to best reach your target market.
Build
Relationships
People wear
brands and are constantly telling others about the brands they love. If your
product can deliver to their satisfaction, they are more likely to be
associated with you and your brand. Use this to build and maintain healthy
relationships with key players in the industry. Relationships are built on
trust. Ensure people are satisfied with your dresses, shoes, makeup products,
designs etc. Put in place feedback mechanisms to obtain the right responses
needed to keep your customers coming back.
Be Consistent in your Overall Communication
Communicating to
both internal and external audience is key in creating a brand identity. What
is more crucial is ensuring that your messages are consistent on all the media
platforms being used. Carefully explain your brand values, brand image and
message to stakeholders and make sure they understand where and how to apply
it. Photos and images communicate a lot about your brand persona thus the need
to match that with consumer expectations.
A brand identity sets you apart from a million others
Faith Senam Ocloo
CEO
E’April Public Relations
