My Happy New Year to You!

Faith Senam Ocloo (April)

Hurrayyy, I finally get to blog my first post for the year. I know you are thinking why this late. Well, that’s just simply my “Job”; The Unseen hands behind the brand you see and probably love. That’s what PR is; working behind the scene in order to position your brand image in a positive light. Anyway Happy New Year to you!

Well, well, 2016 has started with a bang! Lots of unfinished task and un-started ones have all been pushed into the new year. Meaning it’s going to be a really packed year. Already, we have started working on our PR and Social Media support for Accra Men’s Fashion Week coming up next month; Coordinating new Shop Opening for Totally Ethnik and SS 2016 Lookbook Shoot and Release; Managing and Developing Content for Daily PR Africa, news portal for all PR industry in Africa; Evangel Magazine Issue 2 Content Development and Release; Women in PR Gh Interview Series return amongst others.

Lots and lots of things to do, but I am super excited because I am driven by passion and hard work and also have a new member joining the E’April PR Team. Welcome Hephie to #TeamE'AprilPR!

We are taking things higher this year. Request for our services if you desire to take your fashion, beauty or lifestyle business a step further in 2016. Let’s position you as the best for the year and beyond.

Thanks to you all who made last year a great one. Looking forward to a much more challenging yet fulfilling year.

Happy New Year Peeps! 

Faith Senam Ocloo 
Fashion Public Relations 
Fashion I Beauty I Lifestyle I Arts

#FGHPopUp Shopping is this Saturday

This weekend is one of the weekends I have been waiting patiently for the past few weeks. The #FGHPopUP2015 is just this Saturdayyyy!!!!.

One reason why I am not missing it this event is because I have joined the #NaturalistaTeam few months ago and have been meaning to get a natural product for my hair which am loving already. And yes, I know I will be getting some cool products on that day.

Also, its few days to Christmas and this is event is so timely to get some Clothing, Shoes, Bags, Makeup, Accessories, Hair and Jewelry all at amazing discounts. A one stop place for all the things you need for this holidays from great brands.

Remember, its just A DAY ooo. No I will go there the next day.

The #fghPopUp2015 is THIS SATURDAY, 12th December at the National Theatre.  

Do not miss it because #‎IfYouDontComeThereWillBeNoChristmas

Check out brands participating:

Faith Senam Ocloo
Fashion Public Relations
Fashion I Beauty I Lifestyle I Arts

Glitz Africa Magazine Announces Glitz Style Awards Categories

Glitz Africa, publishers of Glitz Africa Magazine and creators of the Glitz Africa Fashion Week, has  announced a new and exciting event for it’s fans and patrons “Glitz Style Awards”.

GLITZ Style Awards is established to celebrate and recognize true inspirational creativity, success and contributions to the fashion and style industry in Ghana annually.  The strategic focus of the awards is to strengthen the growing Ghana fashion industry through development, promotion and setting international industry standard. This event is an opportunity for the fashion industry to celebrate and promote the extraordinary creative talents in Ghana and Africa as a whole. The ceremony will be a Glitz Africa big night out to see the best of the Ghanaian and international fashion industries joined by a glamorous line-up of guests and presenters.

Here are the categories:

1. Designer of the Year

– Awarded to the most innovative and talented women or men’s wear designer who has demonstrated and sustained passion for originality and diversity

2. Emerging Designer of the Year

–Awarded to an innovative and directional designer who is emerging as an influential force in the Ghanaian Fashion industry.

3. Red Carpet Designer Award

– Awarded to the most innovative designer, to recognize the quantity and quality of her designs worn on the red carpet

4. Best Dressed Celebrity on Red Carpet

– Awarded to an individual who most embodies the spirit of fashion on red carpet shows

5. Model of the Year – Unisex

–  A Ghanaian model who has emerged as a leading name in the modelling industry and is making a strong mark on the Ghanaian / international fashion scene

6. Accessory designer/ Brand of the Year

– An innovative and original accessories designer who is an influential force in Ghanaian fashion in the Accessories category

7. Glitz Africa Magazine Style Icon Award

– Awarded to an individual who embodies the spirit of the city and is an international ambassador for Accra as a creative fashion capital

8. Most Stylist Music Artist of the Year– Awarded to a music artist who most embodies the spirit of fashion and style.
9. Most stylist TV Personality of the Year – Awarded to a TV personality who most embodies the spirit of fashion and style
10. Most stylist Movie Star of the Year – Awarded to an actor who most embodies the spirit of fashion and style
11. Radio Personality of the Year – Awarded to a radio personality who most embodies the spirit of fashion and style
12. Best Individual Style – Awarded to an individual who most embodies the spirit of fashion and style
13.  Fashion Blog of the Year

 – Awarded to an individual who runs a fashion themed blog, portraying consistency, originality of content, user engagement and blog popularity

   14. Fashion Photographer of the Year
 – Awarded to a fashion photographer who demonstrates a fresh eye for images with impact, originality and creativity. As well as one who creates beautiful images showing how fashion is more than just clothing, but a true medium of art.
   15. Sports Personality
– Awarded to a sports personality who most embodies the spirit of fashion and style
   16. Most stylist Business Executive
– Awarded to a corporate or business personality who most embodies the spirit of fashion and style


You can nominate by sending an email to styleawards@glitzafrica.com  

Source: Bra Perucci

Exclusive Photos: Launch of Evangel Magazine, a Christian Lifestyle Magazine

Cover Page of Evangel Magazine

Evangel Magazine was launched last week at the Evangelical Presbyterian Church, Mamprobi.

We had the Moderator of the General Assembly of the Evangelical Presbyterian Church, Ghana, Rt. Rev. Dr. Seth Agidi attending to support us.

I was personally excited and do congratulate #TeamEvangel for such an awesome initiative and the zeal we worked with to make this first issue a success.

I know you will grab a copy of the magazine and be inspired to do God’s work. 

About Evangel ‘Alpha Edition

 The maiden edition dubbed ‘The Alpha Edition’ featured Dr. Nelson K.R. Damale, an Obstetrician Gynaecologist and lecturer at the Korle bu Hospital on the cover page for his immense contribution to reducing maternal health death among pregnant women. For this I will say Dr. Damale, continue to do your best and God will do the rest. (Thank you for sharing your story with us)

It also featured Timothy Bentum, an actor and pastor who shared his turning point and ministry with us. (No matter who you are today, make a difference tomorrow)

For many of you who missed the launch of the New Christian Magazine, below are photos for your viewing pleasure.

The Unveiling by the Moderator Rt. Rev.Dr. Seth Agidi and Editor-In-Chief Solomon S. Agbemenya

Evangel Magazine Copies

Cross section of guests

Dr. Damale and the hostess on the Red Carpet

Timothy Bentum handing a copy to Joyce Klenam

My able self(Faith Senam), having an interview with EC12One

The Team!!!

Copies of the Mag

 

 Remember to grab a copy, and when you do, tag me.

Do visit website on www.evangelmagazine.com

Like our page on Facebook at Evangel and follow us instagram at Evangel Magazine

 Faith Senam Ocloo
CEO
E’April Public Relations

Follow on twitter @eaprilPR and @faithsenam

Staying Relevant In Ghana's Growing Fashion Market

Have you wondered what the Duaba Serwa’s , Christie Browns and Joyce Ababio’s of our time have in common? Ask any random person on the street about fashion brands making waves in Ghana and Africa and very few names will run through peoples mind.

Over time, it’s the same names and brands that have dominated the industry. Each year new and emerging designers are known, heard and seen but many of them are unable to live up to expectations due to several factors thus disappear into thin air within a short while.

Its no doubt the fashion industry in Ghana has become a vibrant one with many young ones starting their own fashion line be it for the passion or for the fun of it. But the concern is how do you start your fashion business and sustain it as well as stay relevant and be top of mind in this mass fashion world.

The business of fashion is a big world and can be very hard to control. You need to step up your game to be able to gain the much needed attention and be the preferred brand choice by stylists, celebrities, editors, buyers and clients etc.

 Here are 4 helpful tips to guide your fashion brand

Always have something new to offer

To stay relevant means you ought to always come up with new and innovative designs to dazzle your clients and fashion enthusiast. Being an established designer does not say it all. You need to constantly launch new collections that will grab the attention of many. Understand the industry you are in and work towards bringing up new ideas.

Be dynamic (Change with trends)

Fashion thrives on trends. Fashion is dynamic. It’s an ever changing world. You should not be comfortable with your world and your sense of style. Make it a point to learn from others and adapt to other new trends.

Be Socially and Ethically Fashionable

Fashion does not operate in a vacuum. Considering how important clothing is to the society at large, a fashion designer will remain important to the society if he or she is committed to making sustainable products that impacts social lives, improves the environment and supports the communities they operate in.

Be ready for business

As I mentioned earlier, the business of fashion is a big world and you have to first know your product and create a brand identity that will help you stand out among many others. My earlier article on Creating a fashion brand identity will guide you on how to create a fashion identity that will set you apart from a million others. Don’t try doing everything by yourself. Request for extra hands when the need arise to grow and expand your fashion business.

 

Faith Senam Ocloo
CEO

E’April Public Relations

Follow on twitter @eaprilPR and @faithsenam

Photocredit: A collage of others work