Sunday, 12 November 2017

5 Emerging Ghanaian Fashion Brands you should know about

Emerging designers always have a way of breathing some freshness onto the fashion scene. They bring on board lots of energy and new creative direction that gets us yearning to see what is next for these designers.

Without a doubt there is still a lot of work to be done after you debuted your brand and made quite a great impression on many, the expectations become high and designers can only work harder to keep the momentum alive.  With each year serving us some new entrants of young talented designers, we certainly are looking forward to what their next collections will be and how they will keep being top of mind.

In no particular order, here are my 5 emerging Ghanaian fashion brands who have made great entry onto the scene and ones you should by now know about them too.

Larry Jay Couture
Anyone at Accra Men’s Fashion Week held earlier this year, will affirm that Larry Jay’s collection was one of the best for the entire show. Timeless legacy which happens to be his debut collection introduces clothing and accessories for both men and women. The brand brought some new feeling to urban wear through oversized wax print shirts and fitting pants/joggers, oversized silky tunics, shorts, open front cardigans, shawls, infinity scarves, etc  He also showcased at the 2017 Edition of Style Lounge and the Flower and Garden Fashion Show. This brand is certainly one to look out for in the coming year.

Quophi Akotuah
This designer is becoming a strong one on the Ghanaian fashion scene and obviously have had a great year already having won the Emerging Designer Award at this year’s Glitz Style Awards and nominated for the Creative Designer of the Year at Men’s Fashion Week Nigeria. He has also collaborated with GTP in producing his collections which have been spotted on some top celebrities in Ghana. Quophi Akotuah opened this year’s Glitz Africa Fashion Week held at the Kempinski Hotel. He brings a lot of energy and vibrancy onto the fashion scene, one which has caught our eyes and interest and looking forward to seeing more.

Akua Asante
I fell in love with this brand the first time I saw it. It was full of life and had bold colors and playful look that attracted my interest. Her pieces draws inspiration from her Ghanaian heritage interspersed with influences from cultures across the globe. The bold signature and unique craftsmanship of her pieces coupled with vibrant colors makes her designs stand out. Akua Asante made her debut appearance during her graduate show at the Marangoni Graduate Fashion Show in 2016 and has since then made a great impression with each piece she makes.

Qwame Owusu
Quame Owusu came into prominence in 2015, when he won the much coveted Vlisco Students Awards at Joyce Ababio College of Creative and Design (JACCD). He has since then been working and producing great designs for Vlisco and GTP fashion campaigns. Few months back he was adjudged with the Best African Collection after debuting his Perfect Ashlar collection in GTP Fabrics at the #DFF2017 ramp at the Durban Fashion Fair in South Africa. This designer is certainly one to watch in the coming years.

This young designer has had a good year so far after introducing his debut collection “The Atelier by Lakopue”. A collection which emphasizes on craft and the idea of every profession being an art. Prior to debuting his collection, he has worked with Woodin for some of their fashion campaigns and shows. Lakopue showcased at the recently held Glitz Africa Fashion Week 2017 where he had a presentation alongside other talented designers. As they say, the future is bright for Lakopue and we can only wish him the best.

I wrote this article originally for Debonair Afrik Creative Issue
Faith Senam Ocloo 
Fashion Public Relations 
Fashion I Beauty I Lifestyle I Arts

Friday, 27 October 2017

Speaking at the 233 Models Summit on "Secrets to becoming a Successful Model"

Last week, I was invited by my very good friend Nana Mensah, founder of Accra Mens Fashion Week and Mr. Model Africa to speak to aspiring Models on the "Secrets to becoming a successful Model".

I shared the platform with 2 known faces within the Ghanaian Modeling Industry Prince IB and Shirley Selase Anku and Mrs. Mabel Adu, CEO of Alloette Africa.

It was a pleasure to do so because as a Fashion PR Specialist for fashion, beauty and lifestyle brands, I had the opportunity to also speak to them on building a brand on Social Media as a Model. I advised them not to overlook Visual Branding and storytelling by creating unique contents on social media. Additionally, I told them to carve a niche for themselves by truly understanding who they are as a model and learning to live what they portray by being consistent with their brand offerings and thriving to build strong relationships both online and offline.

Here is what the other speakers shared: 

Speakers at the event included Mrs. Mabel Adu, CEO of Alloette Africa. As a beauty and Skincare Expert, Mrs Adu highlighted the need for models to take very good care of their skin by eating healthy, drinking lots of water, eating fruits daily and keeping a good lifestyle. She emphasized that the skin is essential to the success of models and as such models need to know their skin type and know what kinds of products they apply on them.

Prince IB a renowned model and CEO of TM Model Management who has worked for many brands in Ghana and walked many runways also advised attendees first to keep to time if they really want to succeed in this industry. He added that there is a place for any aspiring model who is invests in researching and learning about the industry and attend auditions well prepared with the right requirements and willing to take up challenges when no one dares to do it.

Shirley Selase Anku, a Ghanaian beauty who has starred in many commercials and editorials for international brands admonished aspiring models to have a thick skin if they want to survive in the fashion industry. She added that models need to know their worth and their body inside out in order to deliver on the job when contracted. Shirley also told models to sign up with the right agencies in order to get in-house trainings who will equally manage their client relationship and prospect for jobs on their behalf.

233 Models Summit promises to be a yearly event as part of Mr. Model Africa Competition to search for the ideal Male Model which is taking place on Saturday 28th October, 2017 at the Providence Event Place, Trade Fair.

Faith Senam Ocloo 
Fashion Public Relations 
Fashion I Beauty I Lifestyle I Arts

Thursday, 12 October 2017

Selina Beb's Kente Collection

If there is one Ghanaian accessory brand that has transcended the borders of Ghana especially onto the European market, it certainly is Selina Beb. From the fine details of each piece to the quality and choice of fabric used, Selina Beb is definitely a proudly Ghanaian made brand.

Founded and designed by Selina Bebaako-Mensah, Selina Beb brand has grown to become one of the favorites for many fashion lovers and have over the past years proven to be a consistent accessory brand growing steadily to a household brand.
Launched in 2012, the brand is known for its colorful, rich and quality pieces ranging from bags, footwears, jewelry made for women, men and children.

Selina Beb is seen at almost all major fashion and trade events in Ghana and has also participated in many fashion shows in Ghana, London, USA, Italy and beyond.
At the recently held Neskael Corporate Show at the Movenpick Ambassador Hotel, Ms Bebaako-Mensah as usual thrilled attendees when she outdoored her 2018 Collection called the Kente Collection.

With this year’s theme “Celebrating 60 years of rich Ghanaian culture & continuous economic growth through arts” the launch of the SB Kente Collection was timely as it gave the designer the opportunity to re-echo the ‘Kente’ fabric as a key part of our Ghanaian cultural heritage.

According to Ms. Bebaako-Mensah she was inspired to do a Kente collection based on the theme for this year’s Neskael Show. She added “I wanted to do something that is really truly Ghanaian, something that truly represents us as Ghanaians.”
Being an annual event organized by Neskael Travel and Tours, the event is aimed at showcasing Ghana’s cultural heritage and values through fashion.

The multiple award winning accessories designer brand has been recognized globally for making very beautiful African inspired pieces with this time round focusing more on doing something that is truly Ghanaian and one that reveals who we are as a people and she felt what better fabric could she used than our very own Kente.

This collection features the SB Bags in several variants and accessories handmade with the authentic Kente fabric as well as that of the Woodin designed kente fabric.
Selina Beb is a recipient of many awards with the most recent ones won at the Bi-Annual European & International Women Inventors (EIWIIN) Awards in Italy.

Selina Beb aims at making its customers feel like royalty when using their bespoke items. Products are made with genuine leather, high quality African wax prints, rare and unique beads and the best in raw materials that are all carefully handpicked by the designer to ensure the best possible final product.

Being a proudly made in Ghana, Selina Beb Bags, Footwear and Accessories are all made by hand and each item is made with the upmost effort, care and love.

With a blend of rich Ghanaian history and culture coupled with modern and innovative ways of making bespoke pieces, Selina Beb has become the go to for many Ghanaian accessory lovers.

Below are images of the new collection. You can shop these at their store located near PhotoClub, Osu or call 0543459000.

Faith Senam Ocloo 
Fashion Public Relations 
Fashion I Beauty I Lifestyle I Arts

Thursday, 28 September 2017

An update kinda thing: Fashion PR duties

Representing Nadrey Laurent at the Instagram Runway Show during the SMWiAccra Week organised by Debonair Afrik
Wow! I can't believe it's almost 2 months since I last made a blogpost here.

You know the biblical saying the "the Spirit is willing but the body is weak" That's exactly what I am going through now. Been trying to pull myself up and keep going.

That said, a few things have still been going on in my life as a Fashion PR Girl.

I still write for the Business and Financial Times paper every Friday. Unfortunately, I don't get to share them on social media like before because I don't get the digital copy like i do. All the same, I hope you make time on Fridays to grab a print copy to read my column "Fashion and More with Faith Senam" as I share some insights on things happening in fashion with you.

Nadrey Laurent will be showcasing at Kampala Fashion Week this coming weekend. This new collection looks fantastic already. Have some few favorites already. And we will be showcasing at Glitz Africa Fashion Week as well. Follow @NadreyLaurent on Instagram and Facebook for all the updates on our shows.

Evangel Magazine Gamma Edition will also be launching early next month 8th October 2017 in partnership with Fountain Gate Chapel. Its theme is centered on "Compassion". How showing compassion to someone could make a difference in ones life.  Hope you grab a copy after the launch.

Women in PR Ghana will also be support the Trust Hospital launch its Pink October Breast Cancer Awareness Month on Tuesday 3rd March, 2017 at the Trust Clinic, Adenta Housing Down.

So you see, while things may look cool from the outside, work is still ongoing from the inside.

Thanks for stopping by as I update you on whats been happening in the life of a Ghanaian Fashion PR Girl.

Until my next post, adios

Wearing a Nadrey Laurent Bomber Jacket

Faith Senam Ocloo 
Fashion Public Relations 
Fashion I Beauty I Lifestyle I Arts

Monday, 31 July 2017

Sometime at Lusaka July 2017

Few weeks ago, PR Girl Media (Lusaka based PR and Events Company) invited Nadrey Laurent (formerly Totally Ethnik) to showcase at this year’s Lusaka July 2017.

It happened that I had to attend the event as the #PRGirl for Nadrey Laurent.

Love the beauty and energy the girls at PR Girl Media put into their event and really doff my hat to them.

The event was a sold out one. Zambian fashionista’s came out and did a massive appearance on the red carpet. They didn’t come to play at all.  Good fashion sense with great fashion show, loads of food and drinks.

This year’s event which was themed “African Luxury” really lived up to expectations with Special Guest appearance from Boity Thulo, South African fashion icon and media personality. From the red carpet appearances to the food, and drinks had the best of what a luxury event could offer. For the girls at PR Girl Media, they wanted nothing less than giving the guests an experience of luxury.

These socialites and A-listers, influences and celebrities showed up looking glamorous in their best outfits and also saw Africa's highest fashion on display with designers from Ghana, Botswana, South Africa and Zambia on stage.

The fashion show had some great designers such as Zambian based Esnoko, ChizO and Nadrey Laurent (formerly Totally Ethnik) from Ghana, Quiteira & George from South Africa and iZaura from Bostwana amongst others all showed the best of their pieces on the runway.

After the event, I had the opportunity to meet and chat up with these sisters who have become Zambian fashionistas and style influencers and were recently featured on CNN. Talked about many things relating to African fashion and also learnt a lot from each other. Wish them well as they put Zambian Fashion on the global map. I had a great time talking with them.

And then I found a great connection, the girls at PRGirlMedia (Chishi and Monde Nyambe) & MaFashio (Sekayi and Tukiya Fundafunda) are both sisters in business together. How beautiful it is to be in business with your sister. Cheers ladies, keep up the great work.

I did have a great time in Zambia and will keep the memories with me and hope to return sometime soon.

I will leave you with these photos…

Sekayi and Tukiya Fundafunda of MaFashio

Monde and Chishi
Costume by @Nadreylaurent

Faith Senam Ocloo 
Fashion Public Relations
 Fashion I Beauty I Lifestyle I Arts

Friday, 28 July 2017

Re-living Women in PR Ghana Seminar 2017

Speakers and Panelists -Women in PR Seminar 2017
On the eve of 1st July, 2017, I felt a deep joy in my heart, not just because we have been able to pull off an event for the first time but to see something that has been on my mind for many years come to pass.

Right from this day in 2015 when I blogged this first post featuring Millicent Baku, PR at WAEC, the event idea started. Few years down the line, Women in PR Ghana Seminar officially launched.

It started sometime in 2012 when I joined a Facebook closed group page called Women in PR created by Ange Collins where she spear heads a Women in PR Summit as well as followed her blog and social media pages. I became a fan of all those activities and wanted so badly to see same happening here in Ghana.As they said, there is no original idea on this earth, the idea to have a women in public relations event was born out similar thing being done in US and Canada.

I had always wondered and wandered; why wasn’t such events or organizations in Ghana. Five years down the line, this has become a reality. Then I knew it was close to impossible to organize it because I was a recent graduate, I barely knew anyone in the PR industry talk less of holding a women in PR Seminar.

On Saturday 1st July 2017, with the support of a great team and friends and people I call angels, we were able to pull off the maiden edition. In as much as I had very high expectations in terms of attendance because it was a niche event and companies were going to embrace it, it was a hard knack to crack. 

It was the first time so yes, doors slammed at us, people said No, heard the “I am Sorry words”, people changed their minds, people turned their backs, and the last nightmare was knowing one of leading speakers wouldn’t show up.

With a first event of close of 80 attendees, we could only be grateful. We had the likes of the President of IPR Ghana Madam Elaine Sam, Dr. Koryoe Anim-Wright President of African University College of Communications, Gifty Bingley Head of Corporate Affairs, Tigo Ghana and Cynthia E. Ofori-Dwumfuo (PR Business Leader, Ogilvy & Mather Ghana) all as speakers.

And had a panel discussion moderated by Akosua Ogyiri Kwafo (Communications Professional, Stratcomm Africa) will have panelists to include Joyce Ahiadorme (Sustainability and Community Affairs Manager, Voltic Ghana), Paulina Kuranchie (Head of PR Department, Ghana Institute of Journalism), Afia Drah (Head of Public Relations, Trust Hospital) and Fati Shaibu (News Editor, e.TV Ghana).

I am confident of how far this event will go to affect the practice of Public Relations in Ghana, build a great community of professionals and serve as a resource platform for many of us.

I know I have made my appreciation post on Facebook already but I will still want to thank everyone who believed in this idea and has not stopped supporting us to keep the flame alive.

We are already thinking about the next edition. Feel free to share your ideas on how we can improve and become better.

See you at the 2018 edition.


Speaking to the IPR President and AUCC President before the start of the event

Photocredit: Shotbyese & Faithful Spirit

Faith Senam Ocloo 
Fashion Public Relations 
Fashion I Beauty I Lifestyle I Arts

Saturday, 22 July 2017

Totally Ethnik Rebrands to ‘Nadrey Laurent’

Totally Ethnik, one of the leading fashion brands in Ghana on the 30th June 2017 officially rebranded to Nadrey Laurent. Many have asked what inspired the Rebrand as they love Totally Ethnik anyway.

It became necessary at this time as the brand is gaining more global attention as well as making great in-roads onto various fashion markets.

So here is to why we did a rebrand: Totally Ethnik was established in 2013 as a home/interior d├ęcor company which later transitioned into a clothing brand. Overtime, we have had the feedback on the name Totally Ethnik especially when foreigners come into contact with the pieces, they expect the name to live what they see(must be totally ethnic). You know what I mean, must be african prints or completely African and be as ethnic and possible. 

Truth be told, our pieces are a mix of anything the designer is inspired by.  The designer doesn’t want to be boxed into making collections with only prints or African fabrics. She loves to have the creative freedom to express herself, hence we realized that the name “Totally Ethnik” was becoming a limitation.

Now on Nadrey Laurent; with a desire to have personal connection our customers, we decided to have a name that will connect easily with our customers as well as give it an international appeal.

Nadrey Laurent therefore is my love, my heart for Nadrey in a (local dialect in Cote D’Ivoire) which is also the name of the Designer's first daughter and Laurent which is also the name of designer’s father whose fashion sense serves as a source of inspiration to her.

So yes, we are now Nadrey Laurent. The name change was done together with the official opening of Nadrey Laurent Flagship shop in East Legon near A&C Mall same building as Hair Senta New Shop.

It is located on No.24 Jungle Road, East Legon.

Hope you will stop by soon to check out the place and our new collection below:

Visit to see more

Designer                              :              Marie Kipre
Models                                 :              Naadei, Kenza & Nii Otoo
MUA                                     :              Makeup by Asare
Photography                    :              KlassyFilms
Stylist                                  :             Sarah Ferdjani
Accessories                        :             Odara, Muggs Jewellery
Directed by                        :             Mareep Production  

Faith Senam Ocloo 
Fashion Public Relations 
Fashion I Beauty I Lifestyle I Arts