3 REASONS EMERGING DESIGNERS SHOULD CONSIDER PUBLIC RELATIONS IN 2014

As an emerging designer or creative person, it is not enough to have your designs on the runway and think that is sufficient for your business growth. Remember you are not the only one displaying your creativity during one fashion week season to the other. The question is how do you keep your brand in the minds of buyers and editors wherever and whenever amidst stiff competition. Here are three reasons you should be reaching for a PR Agency for your business now.

1. Strong Brand Profile

Being an emerging designer, you undoubtedly have a low brand profile. You are faced with several challenges as a result of being new in the market. Reaching out for a PR Professional will create an entire brand identity for your business and set your label apart and be memorable to buyers and editors.

2. Protect and Build Relationship

Hire a PR agency if you want to protect, build and enhance your reputation for your business. Public Relations Professionals are known for being experts in managing relationships with stakeholders. They will bring their expertise on analyzing your business and design strategic messages for your target market using appropriate media channels.

3. Strengthen your Online Presence

Technology is taking over every industry and the fashion industry is no exception. Building your business presence online with all players in your industry can strengthen your brand as a fashion designer. With Digital PR you don’t always need to rely on the traditional media outlets as your loudest platform; you can directly reach consumers via twitter, facebook, instagram and emails. Applying consistent and authentic messages can improve your brand visibility and expand your business.

Faith Senam Ocloo

CEO

E’April Public Relations

Follow me on twitter @eaprilPR and @faithsenam