Thursday, 31 December 2015

10 Ghanaian Fashion Brands that pushed the PR button a bit further in 2015

Top Ghanaian Fashion Brands for 2015
It's been an amazing year for some Ghanaian fashion brands especially those who have made significant efforts at promoting their brands throughout 2015.

 Also, alot has happened within the fashion scene in Ghana for the year 2015. We have seen some new brands making in roads onto the fashion scene, while a few existing ones are also still pushing harder their PR and social media buttons to still stay relevant and for some others I can only say they are fading off.

 The year has also seen events such as the Fashion Icons Awards 2015, the launch of Glitz Style Awards and Afroma Awards, and also the returned Ghana Fashion Awards.

 Fashion Weeks and shows such as the Ghana Fashion and Design Week, Mercedes Benz Africa Fashion Festival, Expressions of Accra, FashionistaGH shopping festival amongst others also gave designers the opportunity to exhibit their collections.

 Here are my top 10 Ghanaian Fashion brands(in no particular order) that have created brands that transcended barriers and borders and have pushed the PR button a little real hard in 2015 through each collection, photography for their lookbooks, social media, websites, nominations and awards, fashion shows, celebrity placements and features and the media buzz that comes with it. 

These very little things communicate what their brands have been doing all year through thus gaining industry and media attention:

1. Totally Ethnik

 Totally Ethnik started their year with a feature on the front cover of Glitz Africa Magazine when they provided oufit to style the cover girl Joselyn Dumas. Their 2015 collections; Feline and Ebene were really impressive and had lots of media attention and buzz from fashion bloggers across the globe.

 The team also participated in Mercedes Benz Africa Fashion Festival, Accra, Salon Boucle d'EBene in Paris, Ghana Fashion and Design Week, Ethnodence Fashion Weekend in Belgium, Black Fashion Week in Paris and Africa International Fashion Week in Nigeria.

 The brand won Emerging Designer of the Year at the Afroma 2015 Awards prior to that was also nominated at the Glitz Style Awards, Ghana Fashion Awards.

 Celebrities such as Lydia Forson, Caroline Sampson, Victoria Michaels, Christabel Ekeh and Afua Rida have all been seen in Totally Ethnik outfits.

 With all these in a year, we can only get excited for this brand in the coming years.

 2. Selina Beb

 Selina beb is a Ghanaian fashion brand that specializes in quality handbags and clutch purses. These are made from genuine leather and African prints.

 This year, the brand participated in a number fashion shows. Notable among them is her participation at the Africa Fashion Week London as the only Ghanaian Fashion Accessory designer  for 2015, Guba Expo 2015, Expressions of Accra and have also exhibited at almost all fashion exhibitions held within the year.

 Selinabeb also emerged as the Accessory Designer of the year at the Glitz Style Awards and was nominated at the Ghana Fashion Awards.

2016 could only get better for this amazing brand.


3. Abrantie Clothing

This year has been the best year so far for the Abrantie brand. Having won 3 awards in 2015, Oheneba Yaw Boamah can only be smiling all year through.

The brand started the year with the Alewa SS2015, then the Checkables Collection and crowned the year with the Sahara Collection.

Abrantie Clothing won the Next Rated Designer of the Year at the Fashion Icons Awards 2015, Designer of the Year at the Glitz Style Awards 2015, Designer of the Year at Afroma Awards 2015 and nominated at the Ghana Fashion Awards.

The brand also participated in the Mercedes Benz Africa Fashion Festival, Accra

Durban Fashion Fair, South Africa 2015 and Milan Expo 2015, Italy.

Lets get ready to ramble in the Abrantie way in 2016.

 4. Pistis GH

 Pistis has managed to still pitch its tent at the top in the 2015. You are most likely to find a celebrity on the red carpet at most big events wearing a Pistis.
This gave them the recognition hence winning the Red Carpet Designer of the Year at the Glitz Style Awards and Fashion Design Brand of the Year at the Ghana Fashion Awards.
Another interesting space that this brand has captured is the making of traditional gowns for brides during their marriage ceremony.  The statement made with their designs fused with Kente and sometimes lace are colorful and very unique .

5. Papa Oppong

Papa Oppong Bediako popularly known as Papa Oppong is a fashion designer, illustrator and a graduate from Radford University College.

Papa is known for illustrating a lot of celebrities in Ghana and beyond; among them is Amber Rose, Rihanna, Ty Hunter, Yvonne Nelson, Lupita Nyong’o and many others.

This young chap was featured earlier this year on Forbes as “The 15 Young African Creatives Rebranding Africa” 2015 list, featured on CNN African Voices, collaborated with the bespoke Jewelry curator Anita Quansah London for her SS Tribe Vibe Collection.

He also worked with other brands such as cosmetics giant MAC and Dutch wax fabric company Vlisco. He attended "Designer Meet and Greet in DC"in November.

There is a lot more we are looking forward to from the Papa Oppong brand come 2016.

6. Christie Brown

The brand Christie Brown, has become a household name. The brand has managed to still keep their brand top of mind all throughout 2015.

Earlier in the year, they launched their SS15 Collection and crowned the year with the Coup de Class Capsule which was extravagant and got a lot of fashion eyes turning.

The Christie Brown statement neckpiece has been there all through the year and have also provided outfits for celebrities and graced some media platforms.

 7.AAKS Handcrafted

 A.A.K.S was only launched earlier this year but the brand has caught the hearts of many fashion enthusiats with its colorful handcrafted bags.

Established by Ghanaian Designer Akosua Afriyie-Kumi, the brand has already been shortlisted as emerging designer from Africa by Vogue Italia, featured by Elle South Africa, Elle Spain,  Anthropologie, participated in IED Moda graduate show in Millan and also featured in the Guardian as .

The brand is a force to reckon with going into 2016.

 8.Poqua Poqu

PoquaPoqu is a luxury Pret a Porter women fashion brand. This brand is working real hard in keeping its place as a ready to wear brand for the everyday woman, be it casual, chic or sophisticated.

Starting the year with its all white "ASEDA" Collection that looked really gorgeous and then managed to keep the pace by participating in several trade shows and fashion events such as designing an outfit during the launch of the Lux new fragrances.

Celebrities such as Becca, Anita Erskine, Afua Rida, Kokui Serlomey and Damilola Attoh have all been seen within the year rocking one Poqua Poqu outfit or the other.

The brand has also provided outfits to style celebrities for Glitz Africa Magazine

 9. Alinafe

The interesting and exciting thing about this brand is that, it gained 3 nominations in 2015 at the Fashion Icons Awards, Glitz Style Awards and the Ghana Fashion Awards thus grabbing the attention of many industry players.

Being a former Vlisco Fashion Fund Winner, the brand has collaborated with Vlisco on a number of projects throughout the year. Celebrity musician Irene Logan is mostly seen in an Alinafe outfit.

10.Lumiere Couture

Lumiere Couture started the year off with the outdooring of its SS15 Lookbook called Identity. This was followed by their participation at the Africa Fashion Week, Nigeria

The brand also received some media buzz after it was nominated and won Emerging Designer of the Year at the Glitz Style Awards and was also nominated at the Ghana Fashion Awards 2015 and Afroma Awards. They as well designed an outfit for one of the Lux fragrances during the Lux launch.

They ended the year with the Resort 2015 Collection.

My Expectations of 2016
Going into 2016, I see a new crop of young talents springing up and gaining much media attention.

I expect designers to invest in their brand, create unique brand identity, invest in Public Relations to promote their work and help shape their brand image. 

I hope to see originality, creativity and pure passion for fashion and am sure i will be seeing you again by the end of 2016. Prosperous 2016!

Faith Senam Ocloo 
Fashion Public Relations 
Fashion I Beauty I Lifestyle I Arts

Thursday, 10 December 2015

#FGHPopUp Shopping is this Saturday

This weekend is one of the weekends I have been waiting patiently for the past few weeks. The #FGHPopUP2015 is just this Saturdayyyy!!!!.

One reason why I am not missing it this event is because I have joined the #NaturalistaTeam few months ago and have been meaning to get a natural product for my hair which am loving already. And yes, I know I will be getting some cool products on that day.

Also, its few days to Christmas and this is event is so timely to get some Clothing, Shoes, Bags, Makeup, Accessories, Hair and Jewelry all at amazing discounts. A one stop place for all the things you need for this holidays from great brands.

Remember, its just A DAY ooo. No I will go there the next day.

The #fghPopUp2015 is THIS SATURDAY, 12th December at the National Theatre.  

Do not miss it because #IfYouDontComeThereWillBeNoChristmas

Check out brands participating:

Faith Senam Ocloo
Fashion Public Relations
Fashion I Beauty I Lifestyle I Arts

Wednesday, 9 December 2015

Afiyo Creations Inspires Women with "Chains of Inspiration"

Its just not enough to be a designer or an entrepreneur without making a change in your community or society. 
Its on this social responsibility cause that Afiyo Creation, makers of bespoke beads for women have partnered up with others to champions an innovative campaign targeted at inspiring young women.
The Campaign, Chains of Inspiration, will run mainly on Social Media, and aimed at impacting young women positively, and motivating them to contribute positively to the society. 
The maiden edition of the campaign will feature the stories of three successful social change-makers who are inspiring their communities through community service.
The Three, Ms. Caritas Aryee is the founder of Tatas&Friends an NGO that raises funds and resources via social media to support the needy in the country; Ms. Sara Nana Yeboa of Sangy Nursing services is a corporate nurse and motivational speaker who tours the country to provide free health services to the needy, and register children on the National health insurance scheme. And the third, Ms. Enam Honya  who is also a graduate nurse, who educates the general public on Vitiligo, a non contagious skin condition that causes the normal pigment of one’s skin to disappear.
“We believe in ourselves and what we do, we also believe in our clients and their capabilities. This project is designed to showcase the best in our clients and to inspire them to make or contribute to change wherever they find themselves.” Said Ms. Anastasia  Afiyo Atiglo

The remarkable contributions of these ladies will be shared via photo stories on social media, starting 7th December on all Facebook and Instagram platforms
I congratulate the team and entreat you to join them on their various social media pages to support in inspiring someone.

Faith Senam Ocloo
Fashion Public Relations
Fashion I Beauty I Lifestyle I Arts

Sunday, 6 December 2015

Afroma Awards 2015 and Winners

Speaking about awards and awards again. Last weekend I was at the Afroma Awards 2015 organised by the Afro Model Agency, Ghana.

As usual, it started late though. Two reasons why the event got me happy:

One: As the official PR Agency(E'April Public Relations), we were excited to see Marie, Designer for Totally Ethnik won the Promising Designer of the Year. This comes after 3 nominations already this year.
Secondly because I believe this awards event covers other areas of the fashion industry which have hither to been forgotten or ignored; for instance models and modeling agencies. This recognize the many other individuals and institutions that are also playing instrumental roles in the fashion industry in Ghana

Abrantie again picked up the biggest award for the night as the Designer of the Year making it his 2nd after the Glitz Style Awards.

Its my fervent wish that next year's event will be much bigger and better.

See below full list of winners:

Best Tertiary University         :    Radford University
Best Support Brand                :    Tigo Ghana
Beauty Pageant of the Year   :     Miss Malaika
Fashion Support Brand          :     Vlisco
Fashion Blog                   :  
Promising Designer               :     Totally Ethnik (Marie Kipre)
Designer of the Year             :     Abrantie the Gentleman (
Female of the Year                :     Chantell Dapaah
Discovery Model of the Year:      Leana Afia Appenteng
Male Model of the Year        :     Stephen Owusu
Fashion Photographer           :     Lightville Photography (Nii Okai Djabeng)
Fashion Stylist                      :     KelvinCent
Model Agency                      :     Exotic Modeling Agency
Discovery Agency                :      Lynnx
Make up Artist                      :      Sparkle and Shine
Best Runway Coach              :     Kel Quo
Lifetime Achievement Award:    Herman

Photo credit:

Faith Senam Ocloo
Fashion Public Relations
Fashion I Beauty I Lifestyle I Arts

Wednesday, 2 December 2015

#Tsooboe!!! Tema Art and Fashion Festival comes off this Weekend

#TAFF 2014
This weekend is gonna be a looong and fun weekend!!!.

Am heading straight to the Tema Art & Fashion Festival 2015 on Friday to feed my eyes on the amazing arts and talents from the TEMA.

 You know how Tema guys dey rush in music because they produce quite some good talents from their community, well I can bet this event will be one to look out for this weekend.

It’s starting Friday December 4- to Sunday December6, 2015, at the Community 4 Basketball Court, Tema.

This year’s festival is dubbed “Tsooboe” meaning calling to action in Akan. Calling all of us to come have an artistry experience.

Exhibitors and artists will be taking us back to the past on all the things we didn’t know about Tema, yet admire and wonder.

Bernard Brown, CEO of Initials and Signatures and organizer of the has promised us some great artists from various parts of the country with major street-arts, fashion shows, dance, drama and many more exciting things.

 Eiii don’t forget oooo, come with packed cash to shop for fashion accessories, artistic works among others

For further information follow them on; Facebook: Tema Art & Fashion Festival Twitter: @taff2015   Instagram: @taff_2015

Faith Senam Ocloo
Fashion Public Relations
Fashion I Beauty I Lifestyle I Arts

Friday, 27 November 2015

Where my 2 loves meet: Public Relations and Fashion Awards

The Late Kofi Ansah inducted into the Fashion Hall of Fame
I had the opportunity to attend the 2015 Institute of Public Relations (IPR), Ghana Excellence Awards and also the 2015 Ghana Fashion Awards event last weekend. 

How these two events got to be on the same weekend I could not fathom with. Both events happened on Friday and Saturday respectively.

The exciting thing is that these 2 events represent the 2 industries I am passionate about.

As a Public Relations professional, my specialty is in the fashion, beauty and lifestyle industry; Fashion PR Professional.

Fashion PR focuses on managing brand positioning and developing brand awareness.
Some members of IPR Ghana
The IPR Awards
The IPR awards, organized to reward outstanding performances of Public relations practitioners and organizations held its 4th Excellence Awards and 8th Presidential dinner dance for members at the La Palm Royal Beach Hotel.

I got there just as the main event was about to start. With this profession as old as it is, I expected to see a lot of people especially the young ones.  I think the institute should find a way to absorb many of the young PR practitioners to become active in the institutes activities.

The night was climaxed with the PR Personality of the Year and PR Discovery of the Year titles conferred on Dr. Joyce Aryee, Executive Director of Salt and Light Ministry and Gifty Bingley, Director of Corporate Communications & Responsibility at Tigo Ghana respectively.

I am proud to see these women soaring greater heights. They are an inspiration to many of us.

JOT and Vanessa Gyan, presentors at Ghana Fashion Awards
Ghana Fashion Awards
To my second love; Fashion. The fashion industry in Ghana has received some recognition in recent times. Awards events are being organized to encourage and recognize hard work and creativity. The Ghana Fashion Awards 2015 was just timely. 

The night started off with a cocktail and networking session at 7pm to 8:30pm at the World Trade Center. Though it was scheduled to start was 8:00pm, we started 30 mins late which isn’t bad looking at our expectations influenced by our experiences at similar events.

Hosted by media personality and e.TV Ghana’s JOT and Vanessa Gyan , students from Joyce Ababio College of Creative Design and BlueCrest College thrilled guests with some refreshing designs on the runway and performances by Nana Yaa and Adomaa

After all the fun, Pistis took home the plaque as the Fashion Designer Brand of the Year and She by Bena was the Emerging Fashion Design Brand of the Year. With some nominees disappointed about the outcome, I could only say that they need get their PR game on next year and could be the winner.

As a judge for the Ghana Fashion Awards, one thing that was evident was that designers need to step up their game in creating a fashion brand identity as well as create brands that challenge the status quo and have strong business modules worth emulating.

The Convergence
The IPR and Ghana Fashion Awards are both young in existence hence the need for both institutions to work hard to gain credibility and reputation of members and industry people.
Having attended these events, the importance of PR in fashion and to any business is unquestionable.
The role of public relations in the fashion industry is to put the face of clients and businesses by generating buzz about the brand to fashion bloggers, celebrities and the public. Fashion businesses need carefully planned PR campaigns to become successful brands.

Sadat, myself and Paa Kwesi just before the event started at the IPR Awards

Catherine, myself and Priscilla at the Ghana Fashion Awards
Juana and myself at the Ghana Fashion Awards Night

Nana Yaa performing

Adomaa in performance

Faith Senam Ocloo
Fashion Public Relations
Fashion I Beauty I Lifestyle I Arts

Tuesday, 10 November 2015

ÉBÈNE!! Rich and colorful pieces from Totally Ethnik Fall 2015 Collection

I am really excited to share with you the new lookbook for Totally Ethnik Fall 2015 Collection.

This collection which I have personally been seeing and working with for the past 3 months have proven to be yet another breathtaking collection from the luxury fashion brand, Totally Ethnik.  It’s no doubt the brand is making inroads into the fashion industry at such a fast pace since its first collection in 2013.

Called ÉBÈNE, which means ebony, the collection presents rich, dark and urbane using colorful pieces that are versatile, sophisticated and authentic.

Marie, Creative Director for Totally Ethnik is poised on attracting every fashion lover across the globe by blending ankara with other rich fabrics such as lace, brocade and crete to give it a feel of class and a sense of ethnic luxury.

With Ébène, you will definitely find something for your boardroom meeting, red carpet event, church activity and your night-out with the girls or partner.

And ohhh I should mention that the Capes are just perfect add-ons.

Which is your favorite outfit?

 Models: Chantell Dapaah & Maria Makael
Photography: Phloshop
Makeup Artist: Made up by Nini
Fashion PR Agency: E’April PR