In business, relationships are equally important and having a mutual beneficial relationship could go a long way to help your brand especially in times when you need it most. From your direct customers or clients to vendors, employees to anyone who is either directly or indirectly connected to your business, building a good relationship with them serves as a bedrock upon which your product can flourish.
For many startups and young businesses, it is important to start building your relationship early in order to gain trust and credibility which could serve as an extra advantage for you in this competitive and saturated market. Be it through good customer service, personal engagement, proactive communication, good relationship should be established at all levels.
Be it internal or external stakeholders, their role to the growth of your business varies and as such they all play a unique role that needs to be solidly built for the benefit of your business. Same way, any dent on these relationships could adversely affect all efforts put into it.
Building relationship also means establishing good communication lines between your company and these various stakeholders or publics.
Here are 4 ways why building relationships are important to fashion brands.
Helps you achieve your goals
Every company no matter how young the business is has company goals and objectives. By building good relationship with your publics for instance your employees, you are more likely to achieve your desired goal as they are able to work hard and bring on board their best ways which becomes beneficial to your business. You must work in harmony with everyone including the community within which you operate, that way they there is goodwill which is transferred onto the work and its growth.
Helps you reach the right target
As a fashion designer, your target markets are usually those who are interested in your buying and wearing your clothes. In order to reach such people, you need to communicate effectively using the right channels to reach them. With the good relationship with editors, bloggers, journalists, marketers etc you are able to create strategic visibility for your brand using the right channels thereby reaching your targeted market.
Puts you in a strong position when customers are making buying decision
In an age where social media is king, word of mouth is key. The kind of relationship you have with your customers influence what they say about you. Good relationships, loyalty and referrals are the order of the day. Many people buy products because of what they have heard about it. With that achieved, work at building a strong relationship with them such that they become loyal to the brand and then end up referring their friends to purchase as well.
Easier access to funding
For startups looking to attract investors and some funding for their young fashion businesses, having a good relationship with the various stakeholders opens up opportunities for growth. With clarity on the company’s vision statement and mission, investors become confident of your business and possibly will want to invest in them.
The important thing to remember is that the earlier you build good relationships with the right publics for your brand, the better your chances at positioning your brand for opportunities that will further leap the fortunes of your company.
Through a mix of effective communications, good customer service and appreciation, feedback mechanisms and proactive engagements, you’ll be well on your way to being able to accomplish more as a strong fashion brand.
Faith Senam Ocloo
Fashion Public Relations
Fashion I Beauty I Lifestyle I Arts