A beautiful skin is a
woman’s pride. It radiates beauty and makes one look and feel confident. Keeping
a good skin doesn’t come easy as one needs to engage in daily habits to guard
the skin and maintain its natural state.
With issues such as
discolorations, uneven skin tones, eczema among others staring in the face, one
will go every mile in search for a skin care product that will clear all those
issues. For many women, it’s such a relief to find that ideal skincare product
that works on your skin.
Also in our part of the
world, getting people to appreciate and embrace their own skin tones amidst all
the challenges of dealing with skin issues is an ongoing discussion as people
still think having a lighter skin is preferable and prettier.
On this premise, Nokware Skincare
was recently launched for people looking to find a product that is not only
natural and organic but one that encourages people especially Africans to
embrace their own skin and natural beauty.
Tutuwa Ahwoi, a Ghanaian and
Thato Tau, Motswana both founded Nokware Skin care range of products. Nokware translated
in Twi as “Truth” is not just your regular skincare range of products. It is
100% organic made from the finest ingredients sourced from sustainable local
farms in West Africa.
Sharing their journey on starting
Nokware Skincare products, Tutuwa explained that while studying in Paris
sometime in 2014 they had problems with their skin but couldn’t find any
product that worked. Upon using our very own Sheabutter and Alata Samina their
skin began to take shape and fell back to its natural state. This birthed the
idea earlier this year to start a Skincare product to cater to the many people
who needed a natural and organic product especially for those living abroad.
Few years down the line, Nokware
was launched in September and has since then made an impressive entry onto the
Ghanaian market and has been received well by many consumers. The more exciting
and hearty bit about the brand is its organic product and sustainable beauty packaging
which is increasingly appealing to consumers in recent times.
It has Calabash which is the
cut and dried fruit of the gourd plant and is recyclable. The Calabash covers
are made from natural jute fibres from the jute plant. The raffia is derived
from a palm tree native to tropical Africa and the brown paper is made from the
unbleached wood pulp and is recyclable. This certainly makes Nokware products
as eco-friendly as possible.
Currently being sold via online
and in shops such as Elle Lokko and Juben House of Beauty and Healthy Shops in
Labadi as well as some major outlets in Botswana, plans are also underway to
begin selling in Nigeria and other African countries.
Tutuwa stated that “Nokware
is made for anyone with skin, babies, children, men, women as there is a
product for each skin category be it oily skin, dry skin but not for anyone
looking to have a lighter skin tone”
Nokware beauty soup product
offering comes in four (4) variants namely the Original African Black Soap,
Neem Oil Black Soap, Activated Charcoal Black Soap and Shea & Baobab Oil
Black Soap all of which are handmade and sourced locally. Other additions
introduced include the organic Loofah Body Exfoliator and Sponges which makes
bath equally an eco-friendly experience.
As a young brand, challenges
are inevitable as Tutuwa mentioned trading among other African countries as one
of the hurdles they have had to cross so far. She said “our biggest challenge
is getting the product out of Ghana to other countries in Africa where unlike
the EU countries, it’s easier to trade among each other; it is very difficult
to do same here in Africa”.
She added that Social media has
played a significant role since their launch as many orders and purchases were
made via their Instagram account.
In the next coming years, Tutuwa
discloses that there will be new more additions such as the Sheabutter to the
range of products while working to make Nokware a global brand. At the core of
this is for Nokware Skincare to be available for anyone looking for a natural
and organic product that appreciates and embraces ones’ own skin color.
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| Founders (Tutuwa & Thato) |
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| Nokware Skincare |
This post originally appeared on my column in the Business and Financial Times Newspaper on November 17, 2017
Faith Senam Ocloo
Fashion Public Relations
Fashion I Beauty I Lifestyle I Arts
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