Saturday, 16 November 2013

Branding Yourself For Success

Developing a strong brand is a powerful tool for everyone. It could start first with You then to that business of yours or that career that you aspire so much for. Basically it’s about Influence. How you influence people’s perception about you and how they relate to you. Let’s have top 3 ways to brand yourself for success.

Develop a Personal Brand

First create a distinct idea about who you are, what you do and what makes you different from many others. Know what your passion is and build on it. This way people will relate to you because they know who you are and what you represent.

Be Consistent

What makes strong brands today is because they have over the years proven to be credible with what they do and how they do it. Branding is not a day’s event. It’s a process that grows over time through exposure and originality.

Transform your personal brand into your business or corporate life

Once you have been able to build a strong personal brand, transform that into your business. How you deal with your clients, customers and colleagues at work. When you are able to combine a strong personal brand to that of your business or company’s brand, you will create an overall brand that will support each other. Consequentially, people will translate how they relate to you to that of your company and vice versa.

Think about world famous media mogul and Oprah Winfrey comes to mind. Think also of basketball and Michael Jordan is right there in your thoughts. That is the power of branding. Take that passion and make it your brand.

Remember you are your own brand.

Photo Credit: Shooting the Breeze: Photography by Sefa Nkansa