Friday 27 October 2017

Speaking at the 233 Models Summit on "Secrets to becoming a Successful Model"

Last week, I was invited by my very good friend Nana Mensah, founder of Accra Mens Fashion Week and Mr. Model Africa to speak to aspiring Models on the "Secrets to becoming a successful Model".

I shared the platform with 2 known faces within the Ghanaian Modeling Industry Prince IB and Shirley Selase Anku and Mrs. Mabel Adu, CEO of Alloette Africa.

It was a pleasure to do so because as a Fashion PR Specialist for fashion, beauty and lifestyle brands, I had the opportunity to also speak to them on building a brand on Social Media as a Model. I advised them not to overlook Visual Branding and storytelling by creating unique contents on social media. Additionally, I told them to carve a niche for themselves by truly understanding who they are as a model and learning to live what they portray by being consistent with their brand offerings and thriving to build strong relationships both online and offline.

Here is what the other speakers shared: 

Speakers at the event included Mrs. Mabel Adu, CEO of Alloette Africa. As a beauty and Skincare Expert, Mrs Adu highlighted the need for models to take very good care of their skin by eating healthy, drinking lots of water, eating fruits daily and keeping a good lifestyle. She emphasized that the skin is essential to the success of models and as such models need to know their skin type and know what kinds of products they apply on them.

Prince IB a renowned model and CEO of TM Model Management who has worked for many brands in Ghana and walked many runways also advised attendees first to keep to time if they really want to succeed in this industry. He added that there is a place for any aspiring model who is invests in researching and learning about the industry and attend auditions well prepared with the right requirements and willing to take up challenges when no one dares to do it.

Shirley Selase Anku, a Ghanaian beauty who has starred in many commercials and editorials for international brands admonished aspiring models to have a thick skin if they want to survive in the fashion industry. She added that models need to know their worth and their body inside out in order to deliver on the job when contracted. Shirley also told models to sign up with the right agencies in order to get in-house trainings who will equally manage their client relationship and prospect for jobs on their behalf.


233 Models Summit promises to be a yearly event as part of Mr. Model Africa Competition to search for the ideal Male Model which is taking place on Saturday 28th October, 2017 at the Providence Event Place, Trade Fair.


Faith Senam Ocloo 
Fashion Public Relations 
Fashion I Beauty I Lifestyle I Arts

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