Being in its fourth year, the fashionistaGH
shopping festival has served many fashion enthusiasts with lots of amazing
goodies. For vendors and participating brands, it’s an opportunity each year to
bring their brands closer to their customers and to the shoppers; it’s a one
stop shopping season for all things fashion, beauty, lifestyle and arts.
The event which is a mix of exhibitions,
stalls, fun photoshoots, networking, and a runway show brings together established
and emerging designers in a pop up shop fashion.
Here are few ways to make the most out of
this year’s #fghShoppingFestival as a participating brand.
Amplify
on Social Media
It is very important if you are a
vendor at this year’s #fghshopping festival to be active and engaging on most
of the social media platforms such us facebook, twitter, instagram, youtube and
google+. This way you are able to share and update your timelines with all
that’s happening at the event. It is also the best platform to call out
potential clients to attend and look out for your stand when they get there. During
these 3 days, you should share your photos of your lovely designs on social
media so as to increase your brand visibility. It is also a time to share
content on your pages if they have been left it blank in a long while.
Bring
on your designing creativity
The shopping festival offers
not just a platform to sell your product and services but to also build
relationships that will go beyond the event. Bring out your creativity and
design something that will be unique and stand out. Leave lasting impressions
on all the people who will walk to your stand. Give them reasons to ask their
friends to come the next day. Remember happy customers are most likely to locate
anytime anywhere.
Engage
shoppers
Aside sitting and saying hello with broad
smiles to shoppers, engage them in interesting conversations and offer amazing
discounts on your products or services. You know everyone like freebies. Package
your pitching in an attractive way that will engage shoppers, buyers. Exchange
contacts with them so you can connect with them even after the event.
Network
with other participants
As participating vendors,
it’s also an opportunity to meet like minded people within the industry to
network and share ideas on how to grow the fashion industry. Bringing both
emerging and established fashion designers together for some days serves as the
best place to learn and build relationships. These relationships could go
beyond helping expand your business and brand in the nearest future.
I hope these few tips are helpful. Until
then, lets meet at fgh shopping 2015 from May 1-3.
Photo Credit: Fashionistagh, Ameyaw Debrah, Amfo Connolly
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