Whether you are a beauty expert, a
makeup artist, own a skin care line, run a spa or salon, your job is to make
people look and feel good. While at it, you need to put in place measures that
will improve your services and build your business. Define what you do by
exploring the importance of looking and feeling beautiful. Develop a Public
Relations campaign that will drive your business strategy and move your brand
to the next level. The following PR tips will be useful in attaining such feat.
1. Create your unique story
Once you have carefully defined what
you do, you need to create a story that presents all that in a simple, catchy
and attractive way. A story that is compelling and interesting and that people
can identify with. One that clearly states how different and unique your
product or service is. It should be accompanied with good and captivating visuals.
Using “Before” and “After” photos are the best tools use to demonstrate what
you do and how well you do it.
2. Identify the right media channel
Mostly for startups or when launching
a beauty related PR campaign, it is advisable to start with your local media.
Firstly, identify which media outlets show contents targeted at your market. Begin
to tell your story using various forms such as press releases, speaking engagements,
interviews etc. Branch out to national media at a considerable pace that you
can handle and then start to target print publications such as newspapers and
magazines as you continue to expand and build your brand. It increases your
visibility and strengthens your reputation as an expert.
3. Utilize your media coverage on Social
Media
As you begin to land print coverage
in newspapers and magazines and on online portals, utilize them on social media.
Generate media and public interests on these coverage by developing a Social
Media Strategy that will engage your fans and followers. Maximize your efforts by creating consistent
contents on your social media platforms and blogs.
4. Review and build your services
Many a times businesses tend to forget
that as media coverage expand, calls for their product and services are most
likely to shoot up. It is important to put in the requisite resources to make
up for the demand. Review your support systems to make way for expansion which
will cater for all the calls.
5. Capitalize results of media coverage
Ideally, launch a PR campaign that
will offer steady growth so you are able to process all the calls that comes with
using PR to build your beauty business. Understand that public relations effort
is a gradual, on-going and cumulative process hence the need to make a commitment
to stick with it in order to obtain maximum brand growth.
Hiring a Public Relations Agency to
drive and manage your communication needs is the best for your beauty business.
However, the above mentioned points could be helpful to launch your won PR
campaign if you can’t afford one now.
Faith Senam
Ocloo
CEO
E’April Public Relations
Follow me on twitter @eaprilPR and @faithsenam
Photo source: Ghana Hotels
