Understanding Hair Care
products and the inner workings of the hair itself requires more expert
guidance and direction to ensure that you are given the best care and treatment
without compromise. This can be achievable if the Salon or Stylists have the
necessary information and knowledge about balancing your hair and scalp with
the right products.
Mizani, a professional
salon-exclusive brand under L’Oréal West Africa with over 25 years of research
throughout the United States and Sub-Saharan Africa has gained a unique
understanding of textured hair by creating the “environment” for multiple hair
transitions. Mizani, a Swahili word to mean Balance; balance of moisture for
easy to maintain and strength with protein is designed as a trustworthy brand
that helps women maintain their most inspirational African hairstyles.
At the launch event held at
Luxury Living in Accra, Christian Nyassa, General Manager, Professional
Products Division for L’Oréal, Sub-Saharan Africa explains that “we are providing
healthy, easy to manage solutions for all types of hair such as relaxed hair,
natural hair, weaves and braids. The idea is to elevate the profession in Ghana
to make Mizani the most trustworthy brand in top Salons. We are working very
hard with salons to actually build the skills.”
“Mizani is the professional
authority for textured hair worldwide which provides consumers and stylists
with superior and innovative salon services and product solutions to transition
looks with confidence while maintaining a healthy and hair and scalp. The
products are formulated with a precise balance of protein and moisture to meet
the needs of all types of textured hair” press release stated.
Mizani has built a strong
foundation in Africa which includes opening Mizani Institutes throughout Africa
and later building a Research and Innovation Center in South Africa and a
School where people get trained to become professional hairdressers with similar
partnerships institutions in Nigeria.
Aimed at elevating the
professional hairdresser industry in Ghana, Mizani has engaged in a series of
activities since it entered the Ghanaian market approximately two years ago by
creating most the trustworthy brand in salons.
One of the key introductions
the brand has made is the creation of “Salon Experts” Label. These are high standard guarantee salons
trained by Mizani to offer the best services to consumers and also help them to
run their businesses successfully.
Currently, there are 30
Salon Experts with plans to train more to about 60 by 2018. With the label of
quality, Salons will be supervised and monitored each year to ensure that they
keep up with the standard required. These Salons will be available on the Salon
Locator which will provide you with the list of Salons based on your location.
Another introduction is the
professional Academy which has so far trained over 400 salon professionals in
product knowledge, trends and techniques to help further elevate the profession
with plans underway to increase this number to 600 by end of 2018. Mizani
Stylists are trained through a unique process specializing in textured hair
with an emphasis on education, salon profitability and state of the art
Hairdressing techniques.
The third introduction Mizani
made is the Bond pHorce New Hair Care technology which was launched earlier
this year. The breakthrough technology called the Bond pHorce is an innovation
designed to make women aspire and realize their biggest desire which is not
just to have shiny and healthy hair but also long hair.
Mizani offers a complete
line of professional treatment, relaxers, shampoos, conditioners and styling
products designed for all types of hair designed to meet the expanding needs to
today’s global beauty consumer, and more specially the sub-Saharan consumer.
The Mizani brand and its key
mission to offer professional-grade solutions without compromising the
condition of hair and scalp comes in a timely fashion where many African women
are still struggling to find solutions to the many hair issues being faced with
especially for those of us who have completely transition from the permed hair
to a complete natural hair.
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| Faith Senam |
This article was originally published in the Business and Financial Times Newspaper on 13/04/2018
Faith Senam Ocloo
Fashion Public Relations
Fashion I Beauty I Lifestyle I Arts
