When Hair Care Meets Technology with Mizani’s “Bond pHorce”

Understanding Hair Care products and the inner workings of the hair itself requires more expert guidance and direction to ensure that you are given the best care and treatment without compromise. This can be achievable if the Salon or Stylists have the necessary information and knowledge about balancing your hair and scalp with the right products.

Mizani, a professional salon-exclusive brand under L’Oréal West Africa with over 25 years of research throughout the United States and Sub-Saharan Africa has gained a unique understanding of textured hair by creating the “environment” for multiple hair transitions. Mizani, a Swahili word to mean Balance; balance of moisture for easy to maintain and strength with protein is designed as a trustworthy brand that helps women maintain their most inspirational African hairstyles.

At the launch event held at Luxury Living in Accra, Christian Nyassa, General Manager, Professional Products Division for L’Oréal, Sub-Saharan Africa explains that “we are providing healthy, easy to manage solutions for all types of hair such as relaxed hair, natural hair, weaves and braids. The idea is to elevate the profession in Ghana to make Mizani the most trustworthy brand in top Salons. We are working very hard with salons to actually build the skills.”

“Mizani is the professional authority for textured hair worldwide which provides consumers and stylists with superior and innovative salon services and product solutions to transition looks with confidence while maintaining a healthy and hair and scalp. The products are formulated with a precise balance of protein and moisture to meet the needs of all types of textured hair” press release stated.

Mizani has built a strong foundation in Africa which includes opening Mizani Institutes throughout Africa and later building a Research and Innovation Center in South Africa and a School where people get trained to become professional hairdressers with similar partnerships institutions in Nigeria.

Aimed at elevating the professional hairdresser industry in Ghana, Mizani has engaged in a series of activities since it entered the Ghanaian market approximately two years ago by creating most the trustworthy brand in salons.

One of the key introductions the brand has made is the creation of “Salon Experts” Label.  These are high standard guarantee salons trained by Mizani to offer the best services to consumers and also help them to run their businesses successfully.

Currently, there are 30 Salon Experts with plans to train more to about 60 by 2018. With the label of quality, Salons will be supervised and monitored each year to ensure that they keep up with the standard required. These Salons will be available on the Salon Locator which will provide you with the list of Salons based on your location.

Another introduction is the professional Academy which has so far trained over 400 salon professionals in product knowledge, trends and techniques to help further elevate the profession with plans underway to increase this number to 600 by end of 2018. Mizani Stylists are trained through a unique process specializing in textured hair with an emphasis on education, salon profitability and state of the art Hairdressing techniques.

The third introduction Mizani made is the Bond pHorce New Hair Care technology which was launched earlier this year. The breakthrough technology called the Bond pHorce is an innovation designed to make women aspire and realize their biggest desire which is not just to have shiny and healthy hair but also long hair.

Mizani offers a complete line of professional treatment, relaxers, shampoos, conditioners and styling products designed for all types of hair designed to meet the expanding needs to today’s global beauty consumer, and more specially the sub-Saharan consumer.

The Mizani brand and its key mission to offer professional-grade solutions without compromising the condition of hair and scalp comes in a timely fashion where many African women are still struggling to find solutions to the many hair issues being faced with especially for those of us who have completely transition from the permed hair to a complete natural hair.

Faith Senam 

 This article was originally published in the Business and Financial Times Newspaper on  13/04/2018

Faith Senam Ocloo
Fashion Public Relations
Fashion I Beauty I Lifestyle I Arts

Celebrating Love with Carol’s Daughter

It is often said that when it comes to hair, all women can relate. From the kinky to the perm and agonizing over how to wear it, long or short, colored or black, straight or curls, there is always a constant battle. The struggle even deepens in the search for the right product to keep your hair in its natural state and still have the feel and texture that you want.

On our own individual hair journey, we are often in search of organic beauty products that have natural ingredients blended with benefits that our hair needs above all one that is “made with love”.

Carol’s Daughter is made with love by Lisa Price who was encouraged by her mother Carol to begin making hair and body products from home.  It all started in her Brooklyn kitchen in 1993 where she began creating these products and selling them in the local markets and at festivals.

After successfully selling off her homemade recipes at various places in New York and receiving positive feedback because it worked for her family and friends, Lisa transformed the natural haircare world making major moves out of the kitchen which began with directly selling the products to customers in its own boutique and later through her newly launched website.

One of the major moves Carol’s Daughter made in 2014 was to joining the L’Oreal family; the world’s largest cosmetics company with high profile brands to its name.

With February being the month of love, Carol’s Daughter a pioneer of the Natural Hair Renaissance born in Brooklyn, made with love is now in Africa, Ghana making history by being the first country in West Africa to officially launch its two new collections: Hair Milk and Black Vanilla.

Built on values relatable to the African Woman, Carol’s Daughter shares an inspirational story of a Mother and Daughter’s love and beautiful relationship; an aspirational woman; an entrepreneurship story, a celebration of love and heritage; following your passion, women supporting women and success.

At the tea and conversations event held with fellow beauty and fashion bloggers and influencers at the Luxury Living in Accra, Carol’s Daughter was officially introduced with sample testing.

Category Brand Manager at L’Oreal, Adeline Esi Asante-Antwi, introduced the newly launched products while sharing the journey of Carol’s Daughter from her founder’s kitchen in Brooklyn to Accra Ghana. On why L’Oreal decided to include Carol’s Daughter to its product, she explained that “Carol’s Daughter satisfies an ethnic community of women looking to have quality and organic beauty products for their hair need as that is what this brand serves” She added that Carol’s Daughter was able to meet the standards in terms of the quality.

Carol’s Daughter’s ingredients are carefully selected and cautiously tested by experts with a strict formula charter to ensure that it is rich in texture and delivers on its brand promise. Excitingly these products have no sulfate, no parabens, no mineral oil and no artificial colors.

The products launched for the Ghanaian market are the Hair Milk and Black Vanilla. The Hair Milk is made up of blended Agave Nectar, Cocoa, Shea and Sweet Almond Oil which adds deep moisture texture for all curl types.

And the Black Vanilla is a mix of blended Vanilla, Sweet Clover extract, Aloe Leaf Juice and Shea butter all of which together softens and revives dry and brittle hair.

For all textures, all types and all your beauty needs, there is certainly a Carol’s Daughter for you.

Lisa Price

Carol & Lisa

This post was originally published in the Business and Financial Times Newspaper 16/2/2018

Faith Senam Ocloo 
Fashion Public Relations 
Fashion I Beauty I Lifestyle I Arts