Celebrating Love with Carol’s Daughter

It is often said that when it comes to hair, all women can relate. From the kinky to the perm and agonizing over how to wear it, long or short, colored or black, straight or curls, there is always a constant battle. The struggle even deepens in the search for the right product to keep your hair in its natural state and still have the feel and texture that you want.

On our own individual hair journey, we are often in search of organic beauty products that have natural ingredients blended with benefits that our hair needs above all one that is “made with love”.

Carol’s Daughter is made with love by Lisa Price who was encouraged by her mother Carol to begin making hair and body products from home.  It all started in her Brooklyn kitchen in 1993 where she began creating these products and selling them in the local markets and at festivals.

After successfully selling off her homemade recipes at various places in New York and receiving positive feedback because it worked for her family and friends, Lisa transformed the natural haircare world making major moves out of the kitchen which began with directly selling the products to customers in its own boutique and later through her newly launched website.

One of the major moves Carol’s Daughter made in 2014 was to joining the L’Oreal family; the world’s largest cosmetics company with high profile brands to its name.

With February being the month of love, Carol’s Daughter a pioneer of the Natural Hair Renaissance born in Brooklyn, made with love is now in Africa, Ghana making history by being the first country in West Africa to officially launch its two new collections: Hair Milk and Black Vanilla.

Built on values relatable to the African Woman, Carol’s Daughter shares an inspirational story of a Mother and Daughter’s love and beautiful relationship; an aspirational woman; an entrepreneurship story, a celebration of love and heritage; following your passion, women supporting women and success.

At the tea and conversations event held with fellow beauty and fashion bloggers and influencers at the Luxury Living in Accra, Carol’s Daughter was officially introduced with sample testing.

Category Brand Manager at L’Oreal, Adeline Esi Asante-Antwi, introduced the newly launched products while sharing the journey of Carol’s Daughter from her founder’s kitchen in Brooklyn to Accra Ghana. On why L’Oreal decided to include Carol’s Daughter to its product, she explained that “Carol’s Daughter satisfies an ethnic community of women looking to have quality and organic beauty products for their hair need as that is what this brand serves” She added that Carol’s Daughter was able to meet the standards in terms of the quality.

Carol’s Daughter’s ingredients are carefully selected and cautiously tested by experts with a strict formula charter to ensure that it is rich in texture and delivers on its brand promise. Excitingly these products have no sulfate, no parabens, no mineral oil and no artificial colors.

The products launched for the Ghanaian market are the Hair Milk and Black Vanilla. The Hair Milk is made up of blended Agave Nectar, Cocoa, Shea and Sweet Almond Oil which adds deep moisture texture for all curl types.

And the Black Vanilla is a mix of blended Vanilla, Sweet Clover extract, Aloe Leaf Juice and Shea butter all of which together softens and revives dry and brittle hair.

For all textures, all types and all your beauty needs, there is certainly a Carol’s Daughter for you.

Lisa Price

Carol & Lisa

This post was originally published in the Business and Financial Times Newspaper 16/2/2018

Faith Senam Ocloo 
Fashion Public Relations 
Fashion I Beauty I Lifestyle I Arts