Fashion Public Relations: Taking Over Ghana Fashion and Design Week Twitter Handle

Monday 31 October 2016

Taking Over Ghana Fashion and Design Week Twitter Handle

PhotoCredit: Yaw Pare

I had the privilege of taking over the twitter handle for Ghana Fashion and Design Week 2016 a few weeks back. This simply meant, I was in charge of sharing all that was happening during the fashion week, from the business seminar, backstage, runway, exhibition and all that took place during the period.

This year’s event took place at the Labadi Beach Hotel from the 21^st to 23rd October 2016.

Themed the “Neo Africa”, the event had a runway presentation of new season collections from designers shaping a new Africa fashion in the mix with other international designers and presentation which paints and shows the new season trends.

The 3 days event started off with a business seminar held earlier in the day with seasoned speakers who shared insights on critical and creative thinking in business innovation and brand development.

The 2 days fashion show had mostly young emerging designers showcasing their to the admiration of attendees. Interestingly, these young fashion talents such as Sama Flether, Steve Frenchie, Tutuwaa by Afua Biney, BLVCK St by Shika Odamtten and Owusu Kofi will be a force to reckon with in the near future in our fashion industry.

Other designers who were also impressive on the runway with their collection, fabric and design finishing were Bello Edu, Hazza Official, Ayo Van Elmar, Amarelis and Nomades.

Ghana Fashion and Design Week has positioned itself as a globally recognized contemporary international platform for commerce, envisioned to direct, lead and promote both emerging and established designers and creative entrepreneurs in Ghana and Africa to a global audience.

I hope fashion entrepreneurs as well as fashion students will take advantage of these opportunities such as the business seminars and event to expand their knowledge on the business side of fashion in order to build successful brands that transcends the barriers of this country and continent.

As one of the fashion events to look out for every year, I hope next year will get bigger as designers will be able to participate and showcase their designs to a larger audience in order to grow our fashion industry.

With all said and done, take a look at all my outfits for the 3 days event fully sponsored by @Totally Ethnik. I am looking forward to 2017 already.

And ooh thanks to GFDW for my Mercedes Benz Exclusive ride throughout the 3 days.