Gaining Press Coverage for your Fashion Brand and Event

Getting press coverage as a fashion designer for your brand or event is a big deal for your brand as it opens several opportunities for the brand. In as much as some designers have great relationships with editors and journalists in getting their brand featured at one point in time, it is also important you take note of the following points below in gaining media coverage for your brand.

Press coverage is important as it creates a lot of positive momentum around your brand. It also opens up to you opportunities that exist that you might not know about, creates visibility for your brand amongst others.

Your Brand or Event must be Newsworthy

Not all events are worth pitching to the media. Truth is, editors are always looking for new and exciting brands and products to feature.  They will be glad to have a newsworthy information from you. Let’s say the launch of your new fashion brand, new collection, new product line, fashion show participation etc. All you ought to do is ensure that they are have been captured in the right way that will get their attention hence it should be done the right way. So ensure that your brand has that one new and exciting that will make editors want to have it featured.

Know the Timing to Pitch for Feature or Coverage

Timeliness is very important when pitching your brand to be featured. Fashion content also thrive on timeliness to see to it that your story is featured at the right time be it for traditional or digital media. In pitching your brand or event story to the editor, make sure it is done considering the timing of the brand, the editorial calendar of media especially for magazines. Timeliness also means ensuring that the kind of story you are pitching to the editor at the time. This guides you on when to pitch and when not to pitch.

Pitch to the Right Editor

Content interest varies from one media house to the other. Same as one editor to the other. There are different editors who have different subject interests. For us in the fashion, beauty and lifestyle space, we need to focus on pitching rightly to the fashion and lifestyle editors who will gladly welcome our content.  But first, you need to fit into their formula in order to catch their attention, because they surely have a house style and editorial policy they work with. Focus on building good relationship with the right fashion editor over time.

Whereas gaining press coverage for your fashion brand or event creates several opportunities for your brand through visibility and awareness, it does not directly generate sales for your brand. You need to further employ various strategies such as marketing and social media drive to compliment your feature and coverage and drive people to action.

This post was originally published by the Business and Financial Times Weekend Paper.

Faith Senam Ocloo 
Fashion Public Relations 
Fashion I Beauty I Lifestyle I Arts