2016 has been an
awesome year and I know many fashion brands and entrepreneurs and fashionistas have
also had great times all year through. From creative designers who have worked
at designing new collections to fashion bloggers and media who have shared and
brought these works to us, to the events that gave us all the opportunities to
meet and network with like-minded people, this year has been one of a kind.
Firstly, I will like
to commend the people/events I have come into contact with as a Fashion PR
Specialist throughout the year. Bloggers, Fashion Event Organizers, Creative
Designers, Fashionistas and many other people I have connected with.
With Social Media being a great influencer in 2016, many of us have had great opportunities through platforms such as Facebook, Twitter, Instagram and Google+. They have influenced many brands by giving them voices to promote themselves to millions of people.
Fashion Bloggers and Media
As a columnist with
the Business and Financial Times Weekend, I can’t do without bloggers and the
media. I constantly work with them by writing and syndicating my write-ups to
them and also that of the brands I represent.
For some, I frequent their pages to read and know what is happening
within the industry. The likes of Bra Perucci, Debonair Afrik, TrendsandBlends,
AuntieOboshie, Fashion Ghana and YaaSomuah Daily have provided me with great
fashion, lifestyle news and information all year through both local and international.
I urge them to work to keep their content competitive and unique. Looking
forward to a new year full of energy and great contents from these media
platforms.
Fashion Weeks and Events
This year wouldn’t
have been successful without some of these big events. The year started off
with the first ever Accra Men’s Fashion Week which was successful. Later in the
year, we had Glitz Africa Fashion Week, Ghana Fashion and Design Week and then Accra
Fashion Week. These events provided us with opportunities to meet and know our
favorite designers, models, buyers, stylists, and other fashionistas. Other events
included the Fashion Forum Africa, Auntie Oboshie Presents and Shopping
Festival, fashion graduation from Joyce Ababio College of Creative Design and
Radford University.
Fashion Awards
Awards events could
not be left out of some of the exciting times in the year. The Glitz Style
Awards, Ghana Fashion Awards and Afroma Awards all had a fair share of
attracting various personalities and fashionistas to a night of glitz and glam to
award several creative individuals within the fashion industry. Deserving or
not, I will urge many others who did not make a cut this year work at earning
their place at next year’s event for any of these awards.
Challenges
Be it as it may be,
2016 had also been a challenging one. Having major events scheduled at the same
weekend in the capital should be something I hope won’t happen in the coming
year. I also look forward to cohesion within the fashion industry and also focusing
more on sustainable ethical fashion in order to make an impact with what we
produce here in Ghana. With all these, I strongly believe 2017 will be a super
fabulous year for us all.
With Christmas here
with us again, I wish all B&FT readers a wonderful season. Thanks for being
an ardent reader and I look forward to sharing more news, features and personal
thoughts on “Fashion & More with Faith Senam” column with you in the coming
year.
Merry Christmas and a
Prosperous New Year to you.
Faith Senam Ocloo
Fashion Public Relations Fashion I Beauty I Lifestyle I Arts
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